As you continue to enhance the customer experience by delivering true 1:1 messaging, they will be 90% more likely to continue to engage with your business. Executing a robust journey map allows your organization to:
Deliver The Right Message at the Right Time so that your customers feel that you are talking directly to them instead of a blasting information.
Only Present Relevant Information to the user with dynamic content on your webpages to keep what is most important to them in the foreground.
Leverage the Right Channel Use email, in-app push notifications, SMS, postcard, phone call, etc. based on where the customer is in their journey and their preferences.
Develop Leads that are Not Sales-Ready by automatically putting them in to nurturing campaigns.
Rich 2-Way Conversations where questions and answers are exchanged between buyers and sellers in real-time.